摘 要：
近年无景点旅游作为一种新兴的旅游方式备受相关学者的关注,但关于无景点旅游市场影响因素的研究较少。因此,笔者以昆明市为研究区域,对昆明市无景点旅游市场的影响因素展开研究。通过问卷调查,运用因子分析法对收集得到的数据进行分析,从众多变量中筛选提取出了3个主因子,即第1主因子:调查者的性别、年龄、职业和收入,第2主因子:出游目的、尝试原因和尝试意愿,第3主因子:出游方式、年出游次数和有无类似经历。研究结果表明:第1主因子、第3主因子对被调查者选择无景点旅游的影响最大。同时,通过研究进一步了解现阶段昆明市无景点旅游的发展状况,为昆明市无景点旅游的进一步发展提供了参考依据。
译 名：
Factors Influencing the Non-Scenic-Spot Travel Market in Kunming Based on Factor Analysis
作 者：
Xiong Long;Ma Yuewei;Eco-tourism College, Southwest Forestry University;
关键词：
non-scenic spots travel;;market;;factor analysis;;Kunming
摘 要：
As a burgeoning travel mode, non-scenic spots travel has been getting more and more scholars' attention, and this study chose Kunming City as the study area to research the influencing factors of non-scenicspots market. During the research, we used factor analysis method to analyze the data of questionnaire andextracted three main factors from a number of variables. The first principal factor was respondent's gender,age, profession and income. The second principal factor was tourism purpose, attempt reason and attemptwillingness. The last principal factor was travel mode, annually travel times and with or without similar travelexperience. The results showed that the first principal factor and the third principal factor had the greatestinfluence on the respondents when choosing the non-scenic spots as their destination. Simultaneously, thestudy provided a reference for the further development of Kunming's non-scenic spots tourism.
