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Position: Home > Articles > Study on the Existing Problems in the Rapidly-developing Tourism of Shangri-La County Journal of Anhui Agricultural Sciences 2008,36 (33) 14690-14692

快速发展中的香格里拉县旅游业存在问题研究

作  者:
龙彦青
单  位:
西南民族大学西南民族研究院
关键词:
文化品牌;旅游业;香格里拉;问题研究
摘  要:
"香格里拉"文化品牌给香格里拉县的旅游业带来了巨大的发展。然而现阶段"香格里拉"的品牌魅力仍没充分地释放出来。综述了快速发展中的香格里拉县存在的几个问题,并提出了解决策略。
译  名:
Study on the Existing Problems in the Rapidly-developing Tourism of Shangri-La County
作  者:
LONG Yan-qing(Southwest Nationalities Academy,Southwest University for Nationalities,Chengdu,Sichuan 610041)
关键词:
Cultural brand;Tourism industry;Shangri-La;Research on problems
摘  要:
"Shangri-La" cultural brand has brought huge development of tourism industry in Shangri-La County.However,the charm of Shangri-La brand has still not been released fully at present.Several existing problems in the rapidly-developing Shangri-La County were summarized and some solving strategies were put forward.

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