译 名：
Analysis of Chinese Furniture Export Product Structure Based on Apriori Algorithms
作 者：
SONG Caiping;DU Yanni;KONG Hao;CHEN Xianghua;College of Economics and Management,Northeast Forestry University;
关键词：
furniture export;;product structure;;association rules
摘 要：
⑴ Background——Since the reform and opening up,China's furniture industry has developed rapidly.But problems such as emerging countries' seizing of international market share and frequent promulgation of trade barrier policies have restricted the development of China's furniture export,and furniture enterprises need to grasp the changes of international market demand more accurately.⑵ Methods——Based on the pre-processing and layering of the furniture export data from 2002 to 2016 in China furniture yearbook,this paper use the Apriori algorithm in the association rule mining to mine the types of export furniture from the material layer,the use layer and the bottom layer to find the association rules of different furniture categories in the change of furniture export volume.⑶ Results——There are association rules in the export volume of furniture types.The confidence of the results is high when the Min-support meet the requirement,indicating that the mining results have high reliability.In the material layer,the association rule between the furniture made of other materials and bamboo rattan furniture is the strongest.When the export growth rate of furniture made of other materials is within the range of [-0.055,0.357],there is a 100% possibility that the growth rate of export volume of bamboo rattan furniture is within the range of [-0.878,0.086].And for plastic and metal furniture,When the growth rate of export volume of plastic furniture is within the range of [-0.663,-0.011),there is a 100% possibility that the growth rate of metal furniture export is within the range of [-0.165,0.064).In the use layer,the association rule between office furniture and furniture of other uses is the strongest.When the export growth rate of office furniture is within the range of [-0.807,0.218),there is a 92.308% possibility that the growth rate of furniture export of other uses is within the range of [-0.786,0.118).When the export growth rate of furniture parts is within the range of [0.094,0.296],there is a 90.909% possibility that the growth rate of export of office furniture and other uses of furniture is within the range of [-0.807,0.218),[-0.786,0.118]respectively.The mining results of bottom layer are the concrete embodiment of the high-level mining results,and the results are deeper and more detailed than the high-level mining results.In the bottom layer,the association rules between dental chair and its parts,similar chair and its parts for hair cutting,other medical furniture,chair and its parts for hair cutting are the strongest.When the growth rate of any one of the three kinds of furniture exports is in the range of[0.935,1.401) or[0.799,0.704) or[0.801,0.263),there is a 100% possibility of inferring the range of export growth rate for the other two types of furniture.⑷ Conclusions and Discussions——Furniture enterprises involved in the antecedent and consequent of mining association rules should strengthen cooperation,launch discount package jointly.Driving the export of bamboo rattan and metal furniture,so as to better adapt to the needs of the international market.There should be a team work between small and medium-sized furniture enterprises,sharing export information.And carry out brand integration to enhance international competitiveness.Additionally,promoting collaboration between the furniture industry.Making full use of information network technology to build information interactive platform.Furthermore,strengthen the coordinated development of industrial chains and help enterprises make scientific decisions.
