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Position: Home > Articles > Reflection on Pilot Project of Ecological Tourism in Jiaozishan Nature Reserve Forest Inventory and Planning 2005,30 (3) 33-36

轿子山自然保护区生态旅游项目策划思考

作  者:
张良实
单  位:
云南省林业调查规划院
关键词:
生态旅游;传统旅游;项目策划思考;营销;品牌;轿子山自然保护区
摘  要:
轿子山为滇中第一山,是位于轿子山自然保护区中部的旅游小区。为开发保护区旅游资源,云南省旅游部门规划将其列入昆明地区北圈旅游开发项目,为避免盲目性,前期作项目策划十分必要。在保护区总体规划基础上,对旅游项目进行策划提出思路。
译  名:
Reflection on Pilot Project of Ecological Tourism in Jiaozishan Nature Reserve
作  者:
ZHANG Liangshi(Yunnan Insitute of Forest Inventory and Planning, Kunming 650051 Yunnan, China)
关键词:
ecological tourism;traditional tourism;project plan;marketing;trademark;Jiaozishan nature reserve
摘  要:
Jiaozishan mountain locates in the central part of Jiaozishan nature reserve. It is necessary to plan the item early days rather than blind operation to develop the local tourist resources. The item to be listed in Kunming Northern Tourist Cycle is planned for a reference according to Nature Reserve Overall Program.

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