译 名：
Path of Business Model Innovation for Enterprises in the Digital Context——An Empirical Study From the Perspective of Resource Allocation
作 者：
Zhou Hao;Li Wen;College of Public Administration,South-Central Minzu University;
关键词：
resource allocation;;business model innovation;;digital context
摘 要：
Expanding market size rapidly and accumulating brand and capital advantages through business model innovation has become an important way for enterprises to gain competitive advantage. This paper constructs a relationship model among resource configuration, business model innovation, and digitalization level based on the literature, and adopts an empirical methodology to demonstrate the impact of resource configuration on business model innovation in the digital context. The results indicate that resource configuration has a significant positive effect on efficiency-based and novelty-based business model innovation through three dimensions: resource construction, resource bundling, and resource transformation and utilization. Among them, resource bundling has the greatest promoting effect on business model innovation, while resource construction has the smallest promoting effect. The digitalization level has a positive moderating effect on the relationship between resource configuration and business model innovation. Therefore, enterprises should actively utilize digital technology to continuously optimize the efficiency and flexibility of resource allocation, promote the conversion of business model innovation through effective resource configuration, and thereby improve competitiveness and market share.
