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Position: Home > Articles > Analysis of Yunnan Tourism Marketing Strategy for Ukrainian Tourists Market Journal of Southwest Forestry University(Natural Sciences) 2019 (2) 40-42

面向乌克兰游客市场的云南旅游营销策略分析

作  者:
克秀莎;成海
单  位:
西南林业大学生态旅游学院
关键词:
乌克兰;游客;云南;营销
摘  要:
近年来,中国与乌克兰的外交关系良性发展,双方的文化交流日益频繁,越来越多的乌克兰学者和民众到中国旅游,云南凭借着丰富多彩的自然风光和民族风情逐渐成为乌克兰游客的重点旅游目的地。通过分析乌克兰的游客市场,云南旅游营销可以根据乌克兰游客的文化和消费特征,从产品、价格、渠道、促销、公共关系、政治采取针对性的6P营销策略。
译  名:
Analysis of Yunnan Tourism Marketing Strategy for Ukrainian Tourists Market
作  者:
Kirianaki Kseniia;Cheng Hai;School of Ecotourism, Southwest Forestry University;
关键词:
Ukraine;;tourists;;Yunnan;;marketing
摘  要:
In recent years, China′s diplomatic relations with Ukraine have developed quickly, cultural exchanges between the two sides have become increasingly frequent, more and more Ukrainians people come to China for tourism. Yunnan has gradually become a key tourist destination for Ukrainian tourists with its rich and colorful natural scenery and ethnic customs. Faced with Ukrainian tourist market, Yunnan tourism marketing can adopt targeted 6 P marketing strategy in product,price,channel,promotion,public relations and politics according to Ukrainian tourists′ cultural and consumption characteristics.

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