Practice of Teikei movement in Japan and its enlightenment to CSA of China in the background of rural revitalization strategy

JIA Lei;QIN Meng-ni;ZHANG Li-xia;LIU Zeng-jin;ZHOU Zhou;GAO Hui-chen;Information Research Institute of Science and Technology,Shanghai Academy of Agricultural Sciences;Economic and Trade College,Guangxi University of Finance and Economics;Research Faculty of Agriculture,Hokkaido University;

Teikei movement;;Community-supported agriculture;;New agricultural business entity;;Rural revitalization strategy

The Teikei movement,emerged in the late 1960 s and is considered as a Japanese version of the alternative food networks(AFNs) that took place against environmental pollution and health problems due to overuse of fertilizers and pesticides. Like the prevailing community-supported agriculture(CSA) nowadays,the Teikei movement is also aiming at establishing a short-chain food supply to ensure food safety through the direct connection between farmers and consumers. This paper analyzed the origin and practices of the Teikei movement,combined with a case study "Menno Village Farm"in Hokkaido and discusses its implications to the CSA in China. The results show that the Teikei movement ensures food safety to a certain extent,promotes the exchange between urban and rural areas,and enhances the industrial integration. However,there are also problems such as a shortage of labor force,fierce competition with big supermarkets,and difficulty in coordinating the relationship between the farmers and the local farmer cooperatives. Finally,this paper provides the following suggestions: to increase the support of the government,to improve the supply of agricultural labor,to promote the cooperation between the supermarkets and the CSA,to adopt the differentiated marketing strategy and to expand the influence of the internet.