Position: Home > Articles > Marketing Strategy of Expanding Urban Chain Commerce to Rural Retail Business
Journal of Anhui Agricultural Sciences
2007,35
(34)
11315-11316+11322
城市连锁商业向农村零售商业扩张的营销策略
作 者：
胡保玲;徐玲
单 位：
青岛理工大学商学院;青岛科技大学经济与管理学院
关键词：
连锁商业;农村零售商业;乡村商店营销策略
摘 要：
连锁经营是我国农村零售商业的发展趋势。文章针对农村零售商业的现状,提出了基于小型商业圈的连锁经营规划和相应的营销策略。
译 名：
Marketing Strategy of Expanding Urban Chain Commerce to Rural Retail Business
作 者：
HU Bao-ling et al (Business School,Qingdao Technological University,Qingdao,Shandong 266520)
关键词：
Chain commerce;Rural retail business;Countryside store;Marketing strategy
摘 要：
Chain operation is a developing tendency of rural retail business in China.In view of the status of rural retail business,the chain operation programming and corresponding marketing strategy based on small business circle were suggested.
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