中国农业科学院农业信息研究所 中国农学会
Agricultural Information Institute of CAAS China Association of Agricultural Science Societies
En
Ch
中国农业科学院农业信息研究所 中国农学会 主办

AI检索

订阅

返回顶部
当前位置: 首页 > 文章 > 信息来源对农户农业保险购买情况的影响 北方园艺 2019 (10) 158-166
Position: Home > Articles > 信息来源对农户农业保险购买情况的影响 Northern Horticulture 2019 (10) 158-166

信息来源对农户农业保险购买情况的影响

作  者：
孙嘉馨;罗添元;韩樱
单  位：
西北农林科技大学经济管理学院
关键词：
信息来源;社会网络;农业保险;中介效应
摘  要：
以社会网络为中介变量,构建信息来源对保险决策的影响模型,依据陕西省西安市蓝田县226份农户调查数据,实证分析信息来源对农户购买农业保险决策的影响及其作用路径.结果表明:信息来源对企业及政府社会网络有显著正向影响,但对家庭社会网络统计上影响不显著;企业及政府社会网络显著正向影响农户农业保险购买情况,家庭社会网络对农户农业保险购买情况统计上影响不显著.信息来源对农户农业保险购买情况影响统计上影响不显著,企业及政府社会网络在信息来源与农户购买农业保险情况中发挥完全中介效应.
作  者：
SUN Jiaxin;LOU Tianyuan;HAN Ying;School of Economics and Management,Northwest A&F University;
单  位：
SUN Jiaxin%LOU Tianyuan%HAN Ying%School of Economics and Management,Northwest A&F University
关键词：
information sources;;social network;;agricultural insurance;;mediating effect
摘  要：
The social network was used as a mediator and constructs an impact model of information sources on insurance policy.According to the survey data of 226 farmers in Lantian County of Xi′an,Shaanxi Province,the influence and the path of information sources on farmers′ decision to purchase agricultural insurance was empirically analyzed.The results showed that information sources would significantly exert positive impact on the social network of government and enterprises,however its impact on the social network of family was not significant.Conversely,the social network of government and enterprises had a prominent positive effect on the farmers′ agriculture insurance purchasing behavior,but the impact of social network in family was not promient on the agriculture insuranse purchase of farmers.Stated thus,the impact of information sources on the agriculture insurance purchase of farmers was not significant statistically,yet the government and enterprises would exert an complete mediating effect on information sources and agricultural insurance purchase of farmers.

相似文章

导出引用
计量
文章访问数: 7
HTML全文浏览量: 0
PDF下载量: 0

所属期刊

推荐期刊

友情链接Friendly link
农业信息研究所Agricultural information institute 农业智能知识服务平台Agricultural intelligent knowledge service platform 农业学术服务平台Agricultural Knowledge Service System 中国知网CNKI 维普网VIP 万方WANFANG DATA
联系我们Contact us

电话Tell：010-82109652-808

邮箱E-mail：agrijournal@caas.cn

服务Service
关于我们About us 意见建议Opinions and suggest
版权说明Copyright
单位：中国农业科学院农业信息研究所 中国农学会 © 2017中国农业科学院农业信息研究所 ICP备案号：京ICP备09089781号-46