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Position: Home > Articles > 北京居民休闲林业消费行为影响因素的实证研究 Journal of Anhui Agricultural Sciences 2018 (19)

北京居民休闲林业消费行为影响因素的实证研究

作  者：
刘晴;黄映晖
关键词：
居民;休闲林业;消费行为;影响因素;北京
摘  要：
休闲林业消费是休闲体验者对林业相关休闲产品及服务的消费,休闲体验者购买决策的过程受多种因素的影响.研究影响北京市居民休闲林业消费行为的因素有助于拉动居民休闲林业消费、促进休闲林业更好发展.通过对北京市居民休闲林业消费行为影响因素进行调查,运用SPSS18.0统计软件对数据进行处理分析,得出距离远近、交通便利程度、环境质量及门票价格是影响北京市居民休闲林业消费行为最显著的因素,并在此基础上提出进一步促进北京市休闲林业发展的建议.
作  者：
LIU Qing;HUANG Ying-hui;Beijing New Rural Construction Research Base,Economics and Management College,Beijing University of Agriculture;
单  位：
LIU Qing%HUANG Ying-hui%Beijing New Rural Construction Research Base,Economics and Management College,Beijing University of Agriculture
关键词：
Residents;;Leisure forestry;;Consumer behavior;;Influencing factors;;Beijing
摘  要：
Leisure forestry consumption is the leisure experience of forestry-related leisure products and services consumption. The process of purchasing decision-making by leisure experience is affected by a variety of factors. The study of the factors that affect the consumption behavior of residents in Beijing is helpful to promote the consumption of residents' recreational forestry and promote the development of leisure forestry. Through the investigation of the influencing factors of Beijing residents' leisure forestry consumption behavior,using SPSS18. 0 statistical software to analyze the data. It is concluded that the distance traveled,convenient transportation,environmental quality and ticket price are the most significant factor to affect the consumption behavior of the residents in Beijing. And on this basis,it puts forward suggestions to further promote the development of leisure forestry in Beijing.

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