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基于云计算的现代畜牧业营销管理信息系统

作  者:
谢秋波;孟祥宝;黄家怿;吴伟欢;刘红刚
单  位:
广州市健坤网络科技发展有限公司
关键词:
云计算;畜牧业;电子商务;营销管理;云服务平台
摘  要:
为了拓展畜牧产品市场,加快畜牧产品信息的传播,提升畜牧行业信息化应用能力,本文结合现代畜牧业营销管理的实际应用需要,利用云计算、网络技术和数据库技术等现代农业信息和营销管理技术,将电子商务手段与传统业务模式相结合,打造集电子商务、信息服务为一体的现代畜牧业营销管理信息系统。该系统能为畜牧企业提供包括:电子商务、客户关系管理、进销存管理、农产品质量安全追溯管理等应用服务和畜牧产品供求信息的智能分析,实现畜牧产品的网络销售和"农超对接",有利于推动传统畜牧业向现代畜牧业的转变,提升畜牧业经营与管理水平,增强畜牧业的竞争力,切实提升畜牧行业的经济收益。
译  名:
Modern Livestock Marketing Management Information System Based on Cloud Computing
作  者:
Xie Qiubo;Meng Xiangbao;Huang Jiayi;Wu Weihuan;Liu Honggang;R&D Center of Networking and Intelligent Equipment, Guangzhou Jiankun Network Technology Development Co.,Ltd.;Guangdong Institute of Modern Agricultural Equipment;
关键词:
cloud computing;;livestock;;e-commerce;;marketing management;;cloud service platform
摘  要:
To accelerate the development of the livestock industry, it is important to further enhance the spread of information, improve application ability of information technology, and expand the market for livestock products. According to the actual needs of modern livestock marketing management, this article combined e-commerce with traditional business model to build integrated management information system of modern livestock marketing management, by using cloud computing technology, network technology, database technology, and marketing management technology. For livestock enterprises, the platform can intelligently analyze information of livestock products supply and demand, while provide application services, including e-commerce, customer relationship management, inventory management, and agricultural products safety and traceability management, in order to realize online sales of livestock products and direct docking of livestock products with supermarkets. It is advantageous for livestock industry to promote the transformation of traditional to modern, improve management level, enhance the competitiveness, and promote the economic benefits.

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