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The Journal of Shandong Agriculture and Engineering University
2015
(8)
180-181
新常态下白酒广告的变革探寻
作 者：
唐瑛
单 位：
四川商务职业学院
关键词：
白酒广告;变革;整合营销传播
摘 要：
本文试图在白酒广告的设计和投放策略等方面,探寻如何提升白酒企业美誉度、培养品牌忠诚度以及品牌价值升华的路径和方法,寻找传播体系的创新点。
译 名：
New normal under the change of liquor advertising search
作 者：
TANG Ying;Sichuan Business Professional College;
关键词：
White wine advertising;;Transform;;Consolidation in sale&marketing advertising
摘 要：
This thesis seeks to explore ways to enhance the reputation of white wine businesses,to build up brand loyalty,and to enhance brand name valuation within the domain of advertising design and media projection strategy.
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