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当前位置: 首页 > 文章 > “一带一路”倡议下跨境电子商务发展策略分析 吉林农业科技学院学报 2020,29 (2) 73-76
Position: Home > Articles > Analysis on the Status of Cross-Border E-Commerce Development under the “the Belt and Road” Initiative Journal of Jilin Agricultural Science and Technology University 2020,29 (2) 73-76

“一带一路”倡议下跨境电子商务发展策略分析

作  者：
木薇;李艺萌
单  位：
宿州学院商学院
关键词：
跨境电子商务;品牌创新;跨境物流;“一带一路”
摘  要：
随着互联网技术的普及以及经济全球化发展的推进,跨境电子商务已经成为我国电子商务的重要组成部分。在"一带一路"倡议的推动下,我国跨境电子商务取得了较为显著的成就,并在短期内迅速开拓了广阔的国外市场。跨境电子商务蓬勃发展的同时,也不可避免地面临一些新的挑战。本文对"一带一路"倡议下我国跨境电子商务的发展现状进行了分析,指出当前"一带一路"倡议下我国跨境电子商务存在的问题,并提出了针对性的解决方案,以期为我国跨境电子商务充分发挥"一带一路"优势并持续健康发展提供意见和建议。
译  名：
Analysis on the Status of Cross-Border E-Commerce Development under the “the Belt and Road” Initiative
作  者：
MU Wei;LI Yimeng;School of Business, Suzhou University;
关键词：
cross-border e-commerce;;brand innovation;;cross-border logistics;;"the Belt and Road"
摘  要：
With the popularization of Internet technology and the development of economic globalization, cross-border e-commerce has become an important part of China's e-commerce. Driven by the "the Belt and Road" initiative, China's cross-border e-commerce has achieved remarkable achievements, and has rapidly opened up vast foreign markets in the short term. But while cross-border e-commerce is booming, it also inevitably faces some new challenges. Based on the previous research results, this paper analyzes the status of cross-border e-commerce development in China under the "the Belt and Road" initiative. Corresponding solutions have been proposed in order to provide some suggestions for China's cross-border e-commerce to give full play to the advantages of the "the Belt and Road", thereby promoting the sustainable and healthy development of cross-border e-commerce in China.

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