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当前位置: 首页 > 文章 > 基于农村电子商务的地理标志产品销售路径研究——以宝鸡市眉县猕猴桃为例 湖北农业科学 2019 (7) 145-148+152
Position: Home > Articles > Research on the marketing path of geographical indication products based on rural e-commerce:Taking kiwi fruit in meixian county of Baoji for example Hubei Agricultural Sciences 2019 (7) 145-148+152

基于农村电子商务的地理标志产品销售路径研究——以宝鸡市眉县猕猴桃为例

作  者：
白瑞;万红莲;毛楠;石岩
单  位：
宝鸡文理学院灾害监测与机理模拟陕西省重点实验室;宝鸡文理学院地理与环境学院
关键词：
电子商务;地理标志产品;猕猴桃产业;眉县
摘  要：
以宝鸡市眉县地理标志产品猕猴桃产业为例,采用定性与定量分析相结合的研究方法,对猕猴桃销售农户进行调查与访谈,研究该地猕猴桃销售在电子商务模式下的销售现状和发展优势。结果显示,该地在电商人才、个体经营标准、物流体系、政策执行力度四方面存在问题,针对实际情况为其合理健康发展提出建议,旨在为其他地区实现电子商务并健康有序发展地理标志产品提供指导案例。
译  名：
Research on the marketing path of geographical indication products based on rural e-commerce:Taking kiwi fruit in meixian county of Baoji for example
作  者：
BAI Rui;WAN Hong-lian;MAO Nan;SHI Yan;College of geography and Environment,Baoji University of Arts and Sciences;The Key Laboratory of Disaster Monitoring and Mechanism Simulating of Shaanxi Province,Baoji University of Arts and Sciences;
关键词：
E-commerce;;product of geographical indication;;kiwifruit industry;;Meixian county
摘  要：
Taking the kiwi fruit industry of Baoji Meixian County as an example,in order to study the sales status and development advantages of kiwifruit sales in e-commerce mode, the qualitative and quantitative analysis are used to investigate and interview the kiwi fruits sellers. The results show that there are some problems among power quotient, individual operating standard, logistics system and policy execution. According to the actual facts, some advice are put forward for the reasonable and healthy development of kiwi fruits industry. It is sincerely hoped that a good guidance case can be provided for the realization of electronic commerce and the healthy and orderly development of geographical indication products in other areas.

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