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Position: Home > Articles > Marketing Tactics of Forest Eco-tourism in Heilongjiang Province Journal of Northeast Forestry University 2005,33 (1) 76-77

黑龙江省森林生态旅游产品营销对策

作  者:
孙静
单  位:
哈尔滨商业大学
关键词:
森林生态旅游;营销策略;节庆活动
摘  要:
系统阐述了黑龙江省森林生态旅游的发展优势,并提出为加快森林生态旅游发展应采取的具体营销策略,进而增大对黑龙江省特色旅游产品———森林生态旅游的对外宣传力度,推动了黑龙江省旅游业的全面发展。
译  名:
Marketing Tactics of Forest Eco-tourism in Heilongjiang Province
作  者:
Sun Jing(Harbin Commercial University, Harbin 150076, P. R. China)<
关键词:
Forest tourism product; Marketing tactics; Holiday celebration activity
摘  要:
The concrete marketing tactics, which should be adopted in quickening the development step of forest eco-tourism, were put forward according to the development predominance of forest eco-tourism in Heilongjiang Province. The external propagandistic extent of peculiar tourism product of Heilongjiang — forest eco-tourism should be enlarged in order to promote the all-sided development of tourism trade of Heilongjiang Province.

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