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Position: Home > Articles > Development of Health-Promoting Tourism Based on Organic Tea Industry-A Case Study of Wuyi " the Organic Tea Township" in China Chinese Journal of Tropical Agriculture 2010,30 (1) 77-82

基于有机茶产业的养生旅游开发探讨——以中国有机茶之乡武义为例

作  者:
张跃西
单  位:
浙江教育学院旅游系
关键词:
有机茶;养生旅游;休闲农业;武义
摘  要:
以武义"中国有机茶之乡"为例,在分析有机茶产业养生旅游价值的基础上,探讨了基于有机茶产业的养生旅游开发原则,提出了休闲茶业养生旅游产品开发方案和品牌创建对策,进而讨论了发展养生旅游的措施与战略意义。对于推进休闲农业深度开发与转型升级,具有重要的指导意义。
译  名:
Development of Health-Promoting Tourism Based on Organic Tea Industry-A Case Study of Wuyi " the Organic Tea Township" in China
作  者:
ZHANG Yuexi(Zhejiang Institute of Education,Department of Tourism,Zhejiang,Hangzhou 310012)
关键词:
organic tea ;health-promoting tourism ;leisure agriculture ;Wuyi
摘  要:
The value of health-promoting tourism of organic tea industry is analyzed,taking Wuyi "Township of Organic Tea in China" as an example.The principles of health-promoting tourism development are explored.The development program for leisure tourism products and measures for brand building are put forward.Measures and strategic significance of developing health-promoting tourism are discussed.This is significant for the development,transformation and upgrading of leisure agriculture.

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