Position: Home > Articles > The Research on the Development 6 of Newly Agricultural Festival Based on Differentiation Strategy——Taking Macheng Rhododendron Festival as an Example
Tianjin Agricultural Sciences
2014,20
(11)
62-65
基于差异化战略的农业新兴节庆发展研究——以麻城杜鹃花节为例
作 者：
江宏飞
单 位：
武汉工商学院管理学院会展系
关键词：
新兴节庆;差异化;特色;麻城;杜鹃花节
摘 要：
从差异化的视角,对麻城杜鹃花节进行了分析。总结了麻城杜鹃花节的成功经验:通过举办专家论证,申报吉尼斯世界纪录的方式来确保其独特性;注册"杜鹃花城"的城市品牌,保护其知识产权;差异化战略的核心在于挖掘自身特色。
译 名：
The Research on the Development 6 of Newly Agricultural Festival Based on Differentiation Strategy——Taking Macheng Rhododendron Festival as an Example
作 者：
JIANG Hong-fei;Department of Exhibition, School of Management, Wuhan Technology and Business University;
关键词：
newly festival celebration;;differentiation;;characteristics;;Macheng;;Rhododendron festival
摘 要：
It analyzes Macheng Rhododendron festival with the perspective of differentiation strategy. The results show that Macheng ensures its uniqueness by applying Guinness world record and organizing experts' discussion; it protects the intellectual property rights by registering the city brand of Rhododendron city; and the core of its differentiation strategy is to exploit its own characteristics.
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