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Position: Home > Articles > China's e-commerce popularization in fruit retail Guangdong Agricultural Sciences 2012,39 (21) 212-214

我国水果零售电子商务的大众化研究

作  者:
廖岚岚
单  位:
天津大学软件学院
关键词:
零售;电子商务;大众化;垂直品种;联营;推式供应链;B2C;C2C;CRM
摘  要:
针对目前我国没有水果零售电商面向大众的情况,描述了我国目前水果销售电商的现状,科学预测了水果零售电商大众化的发展特点;分析了我国水果零售电商大众化的优势,并以水果零售电商为核心企业对水果零售供应链进行了重构和整合,提出水果零售电商大众化的策略。
译  名:
China's e-commerce popularization in fruit retail
作  者:
LIAO Lan-lan(Software Engineering of Finance Informationization,Tianjin University,Nankai 30072,China)
关键词:
retail;e-commerce;popularization;vertical products;joint operation;SCM;B2B;C2C;CRM
摘  要:
Facing the reality that presently there is no e-commerce populization in fruit retails,This article firstly described the situations of China's e-commerce in fruit retail,then predicted its developing features,furthermore analyzed its advantaged,finally pursues some stratages and the SOP by reorganizing the supplied chain of fruit retail.

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