译 名:
On Establishing the Consciousness of "Customer Satisfaction" in Higher Education
作 者:
DAI Mei-hong (Wenzhou Normal College 325035,China)
关键词:
ISO9000 standard;higher education quality;customer;customer satisfaction.
摘 要:
The purpose in writing this paper is to put forward the standpoint that the consciousness of "customer satisfaction" should be established in higher education ,based on ISO9000 quality management system standards .The author analyzes and distinguishes the customers in higher education ,explores the connotation of "customer satisfaction" in the field ,and also expounds the necessity and significance of the consciousness of "customer satisfaction".