Position: Home > Articles > Situation and development trend of domestic and international market of Ready To Drink Coffee
Science and Technology of Food Industry
2017,38
(23)
346-351
即饮咖啡的国内外市场现状和发展趋势
作 者：
饶建平
单 位：
福建省饮料用植物提取加工企业重点实验室;大闽食品(漳州)有限公司
关键词：
即饮咖啡;市场现状;主要品牌;主要风味;发展趋势
摘 要：
即饮咖啡是以速溶咖啡、咖啡浓缩液或现萃咖啡为原料,通过添加或不添加糖、奶精、香精等原辅料调配灌装而成的可以即饮的咖啡饮料,因其便捷而深受年轻一代的喜欢。本文主要对中国、日本、欧洲、美国等国的即饮咖啡市场做了分析,详细介绍了各国的即饮咖啡市场现状、主要品牌、主要风味以及即饮咖啡发展趋势等,相比欧洲、美国、日本即饮咖啡市场的成熟,中国即饮咖啡市场还需进一步培育,市场空间还很大。而从全球市场消费者的诉求来看,即饮咖啡产品的发展趋势今后将会着重于产品的健康诉求、产品品质的提升、产品包装的升级、产品品牌宣传等方面。
译 名：
Situation and development trend of domestic and international market of Ready To Drink Coffee
作 者：
RAO Jian-ping;Damin Foodstuff (Zhangzhou) Co.,Ltd.;Fujian Provincial Key Laboratory for Extracting & Processing Technology of Edible Plant;
关键词：
RTD Coffee;;the present condition of market;;the major brands;;the main flavor;;the development trend
摘 要：
Ready To Drink Coffee was produced by using instant coffee,coffee concentration or Coffee Extract as raw material,through adding or not adding sugar,cream,essence and other raw materials.Because of its convenience,RTD Coffee was very popular with the younger generation.this paper mainly analyzed the present condition of market,the major brands,the main flavor and the development trend of RTD Coffee in China,Japan,Europe,the United States. Compared to Europe,the United States,Japan,the RTD Coffee market of China needed to be further cultivated,the market space was also great. From the perspective of global consumers,the development trend of RTD coffee products will focus on the health appeal,quality improvement,promotion of product packaging,publicity of product brand and so on.
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