Development strategies of oyster industry in the western coastal region of Guangdong province——Based on depth interview on mariculture operators,enterprises and government administrations

ZHOU Chang-shi;HOU Xiao-mei;YANG Jing;WANG Li;WANG Yu-bin;MU Yong-tong;College of Economics and Management, Guangdong Ocean University;College of Fishery, Ocean University of China;

the western coastal region of Guangdong province;;oyster industry;;industry chain;;industry policy

Facing increasingly worsening ecological environment and gradual degradation of marine fishery resources, how to promote sustainable and healthy development of oyster industry so as to ensure supply of oyster products depended on resource and favored by consumer has been caused widespread concern. This paper took the western coastal region of Guangdong province as investigation object to analyze the characteristics, benefit, dilemma and development strategies of oyster industry. The results showed that the industrial chain characteristics of oyster industry in this region were as follows: aquaculture sea area was vast, cultivating patterns varied by the sea,processing remained at primary stage, and sales channel was out of control. Benefit demonstrated associative characteristics that overall benefit was better, contrast of sales price existed, there were obvious differences in cost structure, and increment of benefit was low in processing nodes. Dilemma lied in contradiction of sea area use,degradation of fishery resources, decentralized operation, low-end locking in the value chain and lack of industry policy. The oyster industry must upgrade to realize sustained and healthy development, and public policy must play a role. The most important things were to develop sea space utilization plans, control environmental protection, improve industry management, foster leading enterprises and popularize cooperative organization.