Position: Home > Articles > Cognition research of behavior choice on adopting mechanization conservation tillage technology of corn farmers
Journal of Chinese Agricultural Mechanization
2016,37
(10)
214-220
玉米种植农户对机械化保护性耕作技术的认知研究
作 者：
魏思琳;杨印生;王海娜
单 位：
吉林大学生物与农业工程学院
关键词：
玉米种植农户;机械化保护性耕作;认知采纳分析;计划行为理论;结构方程
摘 要：
基于对吉林省中部地区227户玉米种植农户的调查问卷,以计划行为理论(TPB)为研究基础,利用结构方程模型(SEM)对问卷进行统计数据分析。结果表明,农户态度、主观规范、预期收益及知觉行为控制均不同程度地影响农户对机械化保护性耕作技术的认知及采纳;种植习惯及关注态度对农户影响较小。因此,建立完善的农业技术推广体系,有效提升保护性耕作技术的预期效益,改善农户对机械化保护性耕作技术的认知态度,对吉林省机械化保护性耕作技术的推广具有基础性作用。
译 名：
Cognition research of behavior choice on adopting mechanization conservation tillage technology of corn farmers
作 者：
Wei Silin;Yang Yinsheng;Wang Haina;College of Biological and Agricultural Engineering,Jilin University;
关键词：
corn farmer;;mechanization conservation tillage;;behavior choice analysis;;the theory of planned behavior;;structural equation modeling
摘 要：
Statistic data analysis was conducted based on the micro survey date from 227 corn farmers in the central of Jinlin Province and TPB by using structural equation model(SEM).The results showed that cognitive attention,subjective norm,perceived behavioral control and the prospective earning have a positive correlation with the corn farmers'behavior intention while the attention-degree and planting habit are opposite.The basic methods to popularize the technology were provided,including establishing and improving the agricultural technology extension system,effectively improving the prospective earning and recognition of conservation tillage technology.
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