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Position: Home > Articles > A Review of Studies on Urban Image Orientation of Chongqing Journal of Anhui Agricultural Sciences 2008,36 (25) 302-303+308

重庆城市形象定位研究述评

作  者:
王东强;田书芹
单  位:
重庆文理学院品牌科学研究所;重庆文理学院政法学院
关键词:
城市形象;定位;重庆
摘  要:
近年来重庆城市形象定位研究取得大量卓越成果,但在理论、逻辑和实践中还存在诸多缺点与不足。笔者对重庆总体和次级城市形象定位研究进行评述,以期为重庆城市形象定位提供依据。
译  名:
A Review of Studies on Urban Image Orientation of Chongqing
作  者:
WANG Dong-qiang et al (Department of political science and law,Chongqing University of Arts and Sciences,Chongqing 402160)
关键词:
Urban image;Orientation;Chongqing
摘  要:
It had obtained remarkable achievements in studies on urban image orientation of Chongqing,but there were also many shortcomings and defects existed in theory,logic and practice.The studies on the whole and secondary urban image orientation of Chongqing were reviewed to provide some references for its urban image orientation.

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