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山黑猪的市场调查与预测

作  者:
张子平;柳燕
单  位:
北京精气神生物工程有限公司;中国肉类食品综合研究中心
关键词:
黑猪;冷却肉;调查;预测
摘  要:
北京精气神有限公司在推出山黑猪肉这一新产品时 ,对国内肉类市场中生鲜冷却肉产品进行了充分的调查 ,包括产品的规格、质量、价格、技术水平、卫生状况和品牌影响力等。据此 ,预测出国内生肉市场的发展趋势 ,并制定了山黑猪的市场策略
译  名:
Marketing Investigation and Forecast on the Valley Black Pig
作  者:
Zhang Ziping
关键词:
black pig;chilled meat;investigation;forecast
摘  要:
When the new style of products as valley black pork produced in Beijing JQS Co.Ltd.was in marketing,the investigation on chilled meat in different market was carried out already,including specification quality,price,level of technique,hygienic condition and CI etc.Nevertheless,the developing trend of raw meat market is forecasted as well as the marketing strategy of valley black pork is figured out in the article.

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