Position: Home > Articles > Brand Construction of Xiong'ou Steamed Green Tea
Tropical Agricultural Engineering
2010,34
(4)
14-16
雄鸥牌蒸青绿茶品牌建设的实践
作 者：
陈孔华;罗国盛;王小明
单 位：
广东省华海糖业发展有限公司
关键词：
雄鸥牌;蒸青绿茶;品牌建设;品牌兴企
摘 要：
简单介绍广东省华海糖业发展有限公司建设雄鸥牌蒸青绿茶的发展历程进行,着重讲述该公司实施"品牌兴企"战略、建设"雄鸥"牌蒸青绿茶品牌所取得的一些成效。
译 名：
Brand Construction of Xiong'ou Steamed Green Tea
作 者：
CHEN Konghua LUO Guosheng WANG Xiaoming(Huahai Sugar Development Co.,Ltd.,Xuwen,ZhangJiang,Guangdong 524132)
关键词：
Xiong'ou brand ;teamed green tea ;brand construction ;company thriving with brand products
摘 要：
Development of Xiong'ou Brand steamed green tea established by Huahai Sugar Development Company LTD was briefly discussed.The strategy of implementing brand company and brand thriving and achievement in the brand construction of Xiong'ou steamed green tea was discussed in detail.
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