当前位置: 首页 > 文章 > 中国种业渠道营销模式创新刍议 湖北农业科学 2014,53 (16) 3943-3947
Position: Home > Articles > On the Innovation of Marketing Channel Modes of China′s Seed Industry Hubei Agricultural Sciences 2014,53 (16) 3943-3947

中国种业渠道营销模式创新刍议

作  者:
罗必灿;付云海;罗春霞;朱亚
单  位:
京山县农业局;湖北省种子集团有限公司;荆门市农产品质量安全监督检验测试中心
关键词:
种业;渠道营销;创新
摘  要:
分别从种业渠道营销模式发展历史、现行种业渠道营销模式的特点和现行渠道营销模式存在的问题方面阐述了目前中国种业主要渠道营销模式,分析了中国种业渠道营销模式创新的深远意义,进而列举种业营销渠道创新的要素,并提出了种业营销渠道的创新尝试及建议。
译  名:
On the Innovation of Marketing Channel Modes of China′s Seed Industry
作  者:
LUO Bi-can;FU Yun-hai;LUO Chun-xia;ZHU Ya;Hubei Provincial Seed Group Co.,Ltd;Supervision & Testing Center for Agricultural Product Quality;Agricultural Bureau of Jingshan;
关键词:
seed industry;;marketing channel;;innovation
摘  要:
The major marketing channel modes of China's seed industry at present have been discussed in tems of their history of development, current features and the existing problems of the modes. The disscussion indicates the necessity and significance of the innovation of marketing channel modes of present China's seed industry. The paper then analyses the innovative elements in the seed industry marketing channels and put forward suggestions for the innovation of the seed industry marketing channels.

相似文章

计量
文章访问数: 4
HTML全文浏览量: 0
PDF下载量: 0

所属期刊

推荐期刊