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Position: Home > Articles > Thinking about the countermeasures for the rising of Ningxia dairy industries between converging attacks Journal of Agricultural Sciences 2010,31 (1) 75-79

宁夏乳制品产业在夹击中崛起的对策思考

作  者：
武荣
单  位：
宁夏乡镇企业经济发展服务中心
关键词：
宁夏;乳制品产业;夹击;发展
摘  要：
中国入世后乳制品产业逐步放开,国际品牌对国内乳业存在潜在威胁.宁夏乳制品产业要在伊利、蒙牛、光明等国内强势产业的夹击中发展与崛起,必须知己知彼,认清自己的优势,找准突破方向.在精确定位消费群体、不断调整产品结构、加强品牌建设、走集团化发展之路、建设人才培养工程等方面狠下工夫,才能使宁夏乳制品企业步入健康发展的快车道.
译  名：
Thinking about the countermeasures for the rising of Ningxia dairy industries between converging attacks
作  者：
Wu Rong(Ningxia Economic Development Service Center for Township Enterprises,Yinchuan 750002,China)
关键词：
Ningxia;dairy industry;pincer attack;development
摘  要：
The dairy industry gradually opened up after China entered WTO,and domestic dairy industries were potentially threatened by international brands.If Ningxia dairy industries want to develop and rise between the attacks of strong domestic dairy industries such as Yili,Mengniu,Guangming and other domestic industries,they must know both themselves and their adversaries,clearly recognize their superiorities and accurately identify the direction of breakthrough.In order to make Ningxia dairy enterprises to step into the fast lane of healthy development,they must exert themselves in accurate positioning consumer groups,constantly adjusting the product structure,strengthening brand construction,taking the road of group development and setting up personnel training projects.

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