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Position: Home > Articles > The Application Research on Leisure Sightseeing Agriculture with Internet Plus Journal of Anhui Agricultural Sciences 2015 (30) 135-136+139

“互联网+”在休闲观光农业中的应用

作  者:
张鸣峰;胡永进
单  位:
江苏农林职业技术学院
关键词:
互联网+;休闲观光农业;网络营销
摘  要:
2015年越来越多的行业运用"互联网+"为行业创造更多的价值,笔者基于休闲观光农业的现状,从服务形式、游客参与度、营销方式、文化内涵、评价体系方面分析了休闲观光农业行业发展和营销推广中存在的问题,提出利用"互联网+"的技术和手段解决这些问题的方法和措施。
译  名:
The Application Research on Leisure Sightseeing Agriculture with Internet Plus
作  者:
ZHANG Ming-feng;HU Yong-jin;Jiangsu Polytechnic College of Agriculture and Forestry;
关键词:
Internet Plus;;Leisure sightseeing agriculture;;Internet marketing
摘  要:
More and more industries apply‘Internet Plus' to create more value for the industry in 2015. On the basis of elaborating the current situation in leisure agriculture,the problems existing in development and marketing promotion of leisure agriculture were analyzed from aspects of service form,tourist participation degree,marketing way,culture connotation and evaluation system,the methods and measures for these problems applying Internet Plus techniques were raised.

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