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Journal of Library and Information Science in Agriculture
2016,28
(9)
75-79
高校图书馆之微信平台推广浅谈
作 者：
杨瑜
单 位：
广西师范大学图书馆
关键词：
微信推广;微信公众平台;高校图书馆
摘 要：
微信作为一种极其重要的工具平台,目前已广泛应用于图书馆的工作中。采用文献调研和网络调查的方法,结合移动互联网和微信发展的背景,分析高校图书馆面对的新用户环境,从微信推广的必要性、微信推广的策略以及微信推广的核心本质三个层面展开论述。
译 名：
Discussion about Wechat Platform Promotion of University Library
作 者：
YANG Yu;Guangxi Normal University Library;
关键词：
Wechat promotion;;Wechat public platform;;University library
摘 要：
Wechat, as an extremely important tool platform, has been widely used in the library work. This paper adopted the method of literature research and network investigation, and analyzed the new user environment of university library by combining with the development background of mobile Internet and Wechat, and then discussed three aspects, including the necessity, strategy and core essence of Wechat promotion.
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