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当前位置: 首页 > 文章 > 衢州山区乡村森林康养旅游资源特征及其开发策略研究——以“桃源七里”农家乐集聚区为例 园林 2020 (1) 65-69
Position: Home > Articles > Study on the Characteristics and Development Strategies of Forest Recreation Tourism Resources in Mountainous Countryside of Quzhou——Take the "TaoyuanQili" Farmhouse Resorts Cluster Area as an Example Garden 2020 (1) 65-69

衢州山区乡村森林康养旅游资源特征及其开发策略研究——以“桃源七里”农家乐集聚区为例

作  者：
陈静;潘轶儒;徐美贞;张建国;楼飞;何思笑
单  位：
诚邦生态环境股份有限公司;浙江农林大学风景园林与建筑学院旅游与健康学院
关键词：
森林康养旅游;山区乡村;旅游资源;开发策略
摘  要：
在健康中国的时代背景下,森林康养旅游已经成为山区经济社会发展的重要驱动力。以"桃源七里"农家乐集聚区为例,深入分析了衢州山区乡村森林康养旅游资源特征及其开发策略。结果表明,森林康养旅游资源方面具有自然生态资源基础较好、旅游资源类型多样等五大特征,并构建了基于特色主题和市场主体两个方面的产品开发策略,最后还提出了四个方面的发展建议。
译  名：
Study on the Characteristics and Development Strategies of Forest Recreation Tourism Resources in Mountainous Countryside of Quzhou——Take the "TaoyuanQili" Farmhouse Resorts Cluster Area as an Example
关键词：
forest recreation tourism;;mountainous countryside;;tourism resources;;development strategy
摘  要：
In the backgroundof "Implementationof Healthy China", forest recreation tourism has become an important driving force for economic and social development in mountain areas. Take the "Taoyuanqili" farmhouse resorts cluster area as an example, this article deeply analyzed the characteristics of rural forest recreation tourism resources in the mountainous area of Quzhou and its development strategies. The results show that the forest recreation tourism resources have five major characteristics, such as a good natural ecological resource foundation and diverse types of tourism resources, and a product development strategy based on the two aspects of characteristic themes and market participants is constructed. Finally, four development suggestions are put forward.

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