Position: Home > Articles > On Translation of Automobile Brand Names from the Perspective of Skopostheorie
Journal of Anhui Science and Technology University
2016
(5)
110-113
目的论指导下的汽车商标翻译
作 者：
朱锋
单 位：
蚌埠学院外语系
关键词：
汽车商标翻译;目的论;翻译方法
摘 要：
商标是产品的"名片",好的汽车商标能够给汽车生产商带来直接的经济价值。本文分析了汽车商标命名的特点及功能,发现功能派目的论为汽车商标翻译提供了新的视角,并在此基础上提出了汽车商标翻译的六种方法:音译、直译、音意结合、意译、转译、零翻译。
译 名：
On Translation of Automobile Brand Names from the Perspective of Skopostheorie
作 者：
ZHU Feng;Foreign Language Department,Bengbu University;
关键词：
Automobile brand name translation;;Skopostheorie;;Translation methods
摘 要：
Brand name is the name card of the commodity. A good automobile brand name can bring direct economic value for the manufacturer. This paper analyses the characteristics and functions of automobile brand names,and finds that skopostheorie opens up a new perspective for the translation of automobile brand name. In addition,the writer suggests six translation methods: transliteration,literal translation,combination of translite ration and literal translation,free translation,transitional translation and zero translation.
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