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当前位置: 首页 > 文章 > 文旅融合下乡村红色文化旅游发展路径探究 云南农业大学学报(自然科学) 2024,18 (6) 71-77
Position: Home > Articles > Research on the Development Path of Red Culture Tourism in Rural Areas under the Integration of Culture and Tourism Journal of Yunnan Agricultural University(Natural Science) 2024,18 (6) 71-77

文旅融合下乡村红色文化旅游发展路径探究

作  者：
李冠源;李冬娜
单  位：
关键词：
文旅融合;乡村;红色文化旅游
摘  要：
红色基因能赋予乡村地区文化旅游产业发展以新内涵,通过大力挖掘及深度开发红色资源,使之有机植入并与文化旅游发展相融合,俨然已经成为新时期推动乡村地区文化旅游市场增长的新动能.通过运用文献分析法,分析归纳乡村红色文化旅游发展的现状及面临的困境,提出优化乡村红色文化旅游发展的路径.研究表明,文旅融合下的乡村红色文化旅游发展应以全域旅游理念推进深度开发、充分依托新技术加强营销推广、多措并举加快专业人才培养,从而推动乡村地区红色文化旅游产业的高质量发展,最终为乡村地区创造更多经济价值和社会效益.
译  名：
Research on the Development Path of Red Culture Tourism in Rural Areas under the Integration of Culture and Tourism
关键词：
integration of culture and tourism%rural%red culture tourism
摘  要：
The red gene can give new connotation to the development of cultural tourism industry in rural areas,through vigorously excavating and deeply developing red resources,so that it can be or-ganically embedded and integrated with the development of cultural tourism,it has become a new driving force to promote the growth of cultural tourism market in rural areas in the new era.By using the method of literature analysis,this paper analyzed and summarized the current situation and diffi-culties of the development of rural red cultural tourism,and put forward the path to optimize the de-velopment of rural red cultural tourism.The research showed that,the development of rural red cultur-al tourism under the integration of culture and tourism should promote in-depth development based on the concept of whole-area tourism,fully rely on new technologies to strengthen marketing promotion,and take multiple measures to speed up the training of professionals,so as to promote the high-qual-ity development of rural red cultural tourism industry,and ultimately create more economic value and social benefits for rural areas.

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