译 名：
Analysis of Costs and Benefits of Customer Management System for Agricultural Products Distribution Center
作 者：
CHEN Bai-long,WANG Shu-jin (College of Economics and Management, Nanjing Agricultural University, Nanjing, Jiangsu 210095, China)
关键词：
agricultural products distribution center; CRM; analysis of costs and benefits
摘 要：
In order to improve the customer satisfaction and operational efficiency of customers management of agricultural products distribution center, and to reduce operating costs, this paper presented a program to build a customer management system of agricultural product distribution center by summing up experience and logical deduction. Based on comparative analysis of the costs and benefits of the system before and after use, this paper argued that agricultural products distribution center is necessary to introduce a customer management system.
