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Position: Home > Articles > Analysis of the Arabica Coffee Industry Situation and Brand Development in Yunnan Province Journal of Anhui Agricultural Sciences 2015 (22) 318-319

云南省小粒咖啡产业现状及品牌建设研究

作  者:
马梦雯;王见
单  位:
西南林业大学经济管理学院
关键词:
云南省;小粒咖啡;品牌发展及建设
摘  要:
论述了当前云南省小粒咖啡产业的现状,并针对该现状提出发展云南省咖啡品牌的对策与建议。
译  名:
Analysis of the Arabica Coffee Industry Situation and Brand Development in Yunnan Province
作  者:
MA Meng-wen;WANG Jian;College of Economics and Management of Southwest Forestry University;
关键词:
Yunnan Province;;Arabica coffee;;Brand development and construction
摘  要:
This paper first discusses the present condition of the coffee industry in Yunnan Province,and then in view of the status quo to put forward suggestions for developing Yunnan coffee brand.

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