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Position: Home > Articles > Analysis on Marketing Strategy of characteristic Agricultural products under the background of New Media 2019 (12) 142-143

新媒体背景下特色农产品营销策略分析

作  者:
王素玲
单  位:
山东英才学院商学院
关键词:
新媒体;特色农产品;营销策略
摘  要:
农产品产业链的发展,为农村经济架构的转型提供基础保障。基于此,文章指出现阶段特色农产品营销中存在的问题,并对新媒体背景下特色农产品营销策略模式进行研究。
译  名:
Analysis on Marketing Strategy of characteristic Agricultural products under the background of New Media
作  者:
Wang Suling;Shandong University of Excellence Business School;
关键词:
new media;;characteristic agricultural products;;marketing strategy
摘  要:
The development of the agricultural product industry chain provides the basic guarantee for the transformation of the rural economic structure. Based on this, the paper points out the problems existing in the marketing of the characteristic agricultural products in the current stage, and studies the marketing strategy of the special agricultural products under the background of the new media.

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