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当前位置: 首页 > 文章 > 基于旅游体验的农业节庆旅游吸引力提升研究 江西农业学报 2015 (8) 139-142
Position: Home > Articles > Research on Attraction Promotion of Agricultural Festival Tourism Based on Tourist Experience Acta Agriculturae Jiangxi 2015 (8) 139-142

基于旅游体验的农业节庆旅游吸引力提升研究

作  者：
单福彬;王刚;冯红英
单  位：
渤海大学;廊坊师范学院
关键词：
旅游体验;农业节庆;吸引力
摘  要：
以旅游体验理论为支撑,结合农业功能和特点,分析了旅游者参加农业节庆的体验需求。基于旅游体验需求,探讨了提升我国农业节庆旅游吸引力的路径,即以旅游需求为核心,坚持贴近游客、贴近"三农"的宗旨,对村镇特色旅游资源进行充分挖掘和融合利用,设计出地方感强烈的农业节庆主题和活动内容,同时在餐饮、住宿、购物、娱乐等配套服务中,也要突显地方特征。此外,还提出了提升我国农业节庆旅游吸引力的措施,包括策划突显地域特征与文化的节庆主题和内容、保证节庆中文化体验的真实、对旅游资源进行创新利用、引导村民积极参与、采取适宜的举办模式。
译  名：
Research on Attraction Promotion of Agricultural Festival Tourism Based on Tourist Experience
作  者：
SHAN Fu-bin;WANG Gang;FENG Hong-ying;College of Finance and Trade,Bohai University;College of Management,Langfang Teachers College;
关键词：
Tourist experience;;Agricultural festival;;Attraction
摘  要：
This paper analyzed the tourist experience demands for agricultural festivals based on the tourist experience theory and the functions and features of agriculture. Based on the tourist experience demands,this article discussed the paths to promote the attraction of agricultural festival tourism in China. These paths included: taking the tourist's demands as the core,insisting on the tenet of abutting tourists and"agriculture,rural areas and farmers",fully excavating and fusedly using the special tourism resources in villages and towns,designing the theme and content of agricultural festivals with intense place-sense; highlighting the local characteristics in catering,accommodation,shopping,entertainment and other supporting services. In addition,the author put forward the following measures for promoting the attraction of agricultural festival tourism in China: planning the festival theme and content with prominent regional features and culture,guaranteeing the authenticity of cultural experience in the festival,conducting innovative use of tourism resources,guiding villagers to take an active part in the festival,and adopting the suitable holding mode.

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