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当前位置: 首页 > 文章 > 基于推拉理论的柳州市乡村旅游动机实证分析 南方农业学报 2012,43 (10) 1606-1610
Position: Home > Articles > Empirical study on rural tourism motivation based on the “push-pull” theory Journal of Southern Agriculture 2012,43 (10) 1606-1610

基于推拉理论的柳州市乡村旅游动机实证分析

作  者：
郑文俊
单  位：
桂林理工大学旅游学院
关键词：
旅游动机;乡村旅游;推拉理论;柳州市
摘  要：
【目的】分析柳州城市居民乡村旅游动机的"推力—拉力"因子,为柳州市及广西其他地区乡村旅游开发提供科学参考。【方法】以柳州市为实证案例区域,在问卷调查的基础上,应用因子分析法从推力因素和拉力因素定量分析乡村旅游动机的潜在特征。【结果】柳州城市居民赴乡村旅游的主要推力因素为"乡村休闲放松"、"怀旧与新鲜感"和"商务需要"等旅游需求;主要拉力因素为"乡村自然与生活""、乡村人文景观"和"农事活动体验"等旅游吸引力。【建议】加强乡村旅游市场营销,促推城市居民出游;营造乡村休闲氛围,增强乡村旅游拉力;保护乡土景观资源,促进柳州乡村旅游可持续发展。
译  名：
Empirical study on rural tourism motivation based on the “push-pull” theory
作  者：
ZHENG Wen-jun (Tourism College, Guilin University of Technology, Guilin, Guangxi 541004, China)
关键词：
tourism motivations; rural tourism; push-pull theory; Liuzhou City
摘  要：
[Objective]The present study was conducted to explore the push and pull factors of rural tourism motivation to provide scientific references for rural tourism development in Liuzhou City and other areas in Guangxi. [Method]Taking Liuzhou City as a case study area, based on a questionnaire survey, this research analyzed the underlying characteristics of rural tourism motivations from the push and pull factors using factor analysis. [Result]The main forces pushing Linzhou city residents to rural tourism areas were the tourist demands of "rural leisure and relaxation", "nostalgia and fresh environment", and "business activities". The main pull forces were the tourism attracting characteristics of "rural nature and life", "rural cultural landscape", and "agricultural activities". [Suggestion]Some improvement strategies, such as marketing rural leisure tourists to promote city residents to come into rural areas, creating relaxing atmosphere to enhance rural tourism attraction, and protecting rural landscape resources were all put forward as developmental suggestions for the sustainable development of rural tourism in Liuzhou City.

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