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当前位置: 首页 > 文章 > 农产品流通中农超对接模式的优化——基于浙江省金华市的实证 山西农业科学 2013,41 (7) 754-761
Position: Home > Articles > A Study on Optimizing the "Farmer-Supermarket Partnership" in the Circulation of Agricultural Products——An Empirical Analysis Based on Jinhua,Zhejiang Journal of Shanxi Agricultural Sciences 2013,41 (7) 754-761

农产品流通中农超对接模式的优化——基于浙江省金华市的实证

作  者：
谢恩奇;朱华友;张柳青
单  位：
浙江师范大学经济与管理学院;浙江师范大学地理与环境科学学院
关键词：
农产品;农超对接模式;优化;金华市
摘  要：
通过大量的实地调研,首先对农超对接存在的主要模式类型进行研究,包括以超市为经营核心的农超对接模式,以合作社为经营核心的农超对接模式以及混合型农超对接模式;其次从生产端、超市以及对接关系构建的角度深入探讨模式存在的问题,认为生产端存在的问题有生产技术水平低、合作社自身建设不规范2个方面,超市方面存在的问题有生鲜流通比例过小、入场门槛过高、产品缺乏价格梯度、资金结算周期长、物流配送基础薄弱等。基于上述研究,从生产端、超市以及政府3个方面对模式进行优化,以提高农产品流通效率。
译  名：
A Study on Optimizing the "Farmer-Supermarket Partnership" in the Circulation of Agricultural Products——An Empirical Analysis Based on Jinhua,Zhejiang
作  者：
XIE En-qi1,ZHU Hua-you2,ZHANG Liu-qing1 (1.College of Geography & Environmental Sciences,Zhejiang Normal University,Jinhua 321004,China;2.College of Economics & Management,Zhejiang Normal University,Jinhua 321004,China)
关键词：
agricultural products;the farmer-supermarket partnership;optimization;Jinhua
摘  要：
Through a large number of field investigations,this paper first researches the main existing modes of the "Farmer-Supermarket Partnership",including the modes whose core business is supermarket and whose is cooperative and the mixed mode.Secondly,we discuss the internal problems of these modes in sequence from the perspectives of the production end,the supermarket and the construction of the partnership.Through discussion and analysis we find that there exist in the production end the problems of low-level production technology and lack of standardization in the self-construction of cooperatives.As for the supermarket,problems present as too small proportion of the row food circulation,unnecessarily strict for the admission requirement for the suppliers;short of the gradient in the prices of the products,rather long period of the fund settlement,and weak logistics and distribution network.Last but not least,based on the study,this paper,from the aspects of the production end,the supermarket as well as the government,provides ways to optimize the "Farmer-Supermarket Partnership" to improve the efficiency of the circulation of agricultural products.

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