关键词：
特禽养殖;规模化养殖场;存在问题;品牌战略;产业化经营
摘 要：
特禽养殖己成为我国养禽业中的一个重要组成部分,养殖数量持续增加,养殖技术较为完善,规模较大的特禽养殖场己达3000多家,小规模的难以计数,是农业结构调整的热点和出口创汇的优势产品。从我国特禽养殖业发展现状来看,发展前景广阔,但也存在一些问题。为使特禽养殖业在激烈的市场竞争中站稳脚跟,不断发展,应积极实施品牌战略,通过品牌扩大优势,占领市场,推动特禽基地化、区域化、专业化的生产迅速发展,形成产加销、农工贸一体化的产业化经营体系。
译 名：
Status Quo Existence and Development Trend of Special Poultry Breeding in China
作 者：
Chen Junjie Zhang Yi
关键词：
special poultry farming; a large scale poultry breeding farm; problems; brand strategy; industrialized
摘 要：
Special poultry farming has become china's poultry industry in an important part of the culture of increasing, numbers, techniques, a large scale, special poultry breeding himself up to 3 000 and small hard to count, is the restructuring of agriculture's hot and export of products. From our special poultry breeding development situation, the future development, but there is also some problems. For the poultry breeding in fierce market competition, has a foothold, it should be actively implement brand strategy, the brand, occupied the market and promoting the poultry base, regional and professional development, production integration, an integration of agricultural-industrial-trade,production and sales the industrialized operation of systems.
