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Position: Home > Articles > Design and development of leisure agriculture website and its improvement on leisure agriculture industry development Transactions of the Chinese Society of Agricultural Engineering 2016,32 (2) 186-190

休闲农业网设计开发及促进休闲农业产业的发展

作  者：
刘辉;杨礼宪;廖艳;田绍峰;辛欣
单  位：
北京天时信宇科技有限公司;农业部农村社会事业发展中心;农业部规划设计研究院博士后科研工作站;中国旅游协会休闲农业与乡村旅游分会
关键词：
休闲农业;互联网+;乡村旅游;成效;供需对接
摘  要：
中国休闲农业的健康发展,需要农业休闲产品与目标消费群体之间实现有效的供需对接。"互联网+"发展模式已经渗透到社会、生产和生活等的诸多方面,对旅游农业产业的发展起到了推动作用。该文以农业部创办的中国休闲农业网和去农庄网为例,分析了休闲农业网站的模块设计、栏目设置、内容浏览次数等,考察这2个网站的实际建设成效,并提出相应的网站建设建议,探索如何使用互联网技术更好地推动中国休闲农业与乡村旅游的发展。
译  名：
Design and development of leisure agriculture website and its improvement on leisure agriculture industry development
作  者：
Liu Hui;Yang Lixian;Liao Yan;Tian Shaofeng;Xin Xin;The Rural Social Career Development Center of the Ministry of Agriculture;Postdoctoral Scientific Research Station of Chinese Academy of Agricultural Engineering;Beijing Tian Shi Xin Yu Technology Co.Ltd.;Leisure Agriculture and Rural Tourism Branch of China Tourism Association;
关键词：
leisure agriculture;;Internet+;;rural tourism;;effect;;supply and demand docking
摘  要：
The healthy development of leisure agriculture in China needs to realize effective supply and demand docking between agricultural leisure products and target consumer groups. In this paper, the 2 websites i.e. Chinese Leisure Agriculture and Go to Farm established by the Ministry of Agriculture were taken as the research objects, the module design, website column setting, content browsing time, and so on were analyzed, the actual construction effects were investigated for the 2 websites, and the corresponding suggestions of website construction were put forward. The results can provide the reference for exploring how to use Internet technology to better promote the development of Chinese leisure agriculture and rural tourism.

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