译 名：
Analysis on the Influencing Factors for People Choosing the Internet Financial Products—Taking Yuebao as Example
作 者：
CAI Ying-jie;JIANG Peng-cheng;JIANG Shan;Nanjing Agricultural University;
关键词：
Yuebao;;Internet finance;;Influencing factors;;Financing products
摘 要：
In mid June 2013,Alipay launched a financial products "Yuebao",which is a typical Internet financial innovation product that makes a big progress in a month. The behavior of Nanjing residents using Yuebao was investigated through the form of questionnaire and analyze the influencing factors of people to choose Yuebao. The result shows that the perception of risk,the satisfaction of return,the dependence of online shopping and the degree of education can affect the choice of people to use Yuebao. And the perception of risk,the satisfaction of return,investment experience,the dependence of online shopping,gender,the degree of education and disposable income per month can observably affect the money invested to Yuebao.
