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当前位置: 首页 > 文章 > 基于创新型企业文化的林业企业动态能力与营销绩效的关系研究——以新疆为例 林业经济问题 2014,34 (2) 118-123
Position: Home > Articles > Study on the Relationship between Dynamic Capabilities of Forestry Enterprises and Marketing performance Based on Innovative Enterprise Culture——Taking Xinjiang as a example Issues of Forestry Economics 2014,34 (2) 118-123

基于创新型企业文化的林业企业动态能力与营销绩效的关系研究——以新疆为例

作  者：
丁宇;李文胜;刘正刚;李梅
单  位：
新疆农业大学经济与贸易学院;新疆农业广播电视学校吐鲁番市分校;新疆农业大学林学与园艺学院
关键词：
企业文化;动态能力;营销绩效;林业企业
摘  要：
在剖析创新型企业文化和企业动态能力内涵的基础上,从创新型企业文化视角探索企业动态能力的形成路径及其对营销绩效的影响;通过理论分析构建企业动态能力和企业营销绩效关系的理论模型并提出研究假设。对37家新疆林业企业样本的分析结果表明:理论模型在总体上得到验证;变量间的作用路径具有差异性,即动态能力和创新型企业文化对企业营销绩效都具有正向影响作用,同时动态能力在创新型企业文化和企业营销绩效中存在部分中介作用。
译  名：
Study on the Relationship between Dynamic Capabilities of Forestry Enterprises and Marketing performance Based on Innovative Enterprise Culture——Taking Xinjiang as a example
作  者：
DING Yu;LI Wen-sheng;LIU Zheng-gang;LI Mei;School of Economy and Trade,Xinjiang Agricultural University;School of Forestry and Horticulture,Xinjiang Agricultural University;Branch School of Turpan City,Xinjiang Agricultural College of Broadcasting and Television;
关键词：
enterprise culture;;dynamic capabilities;;marketing performance;;forestry enterprises
摘  要：
Based on the analysis of the definition of dynamic capabilities and Innovative enterprise culture,the paper explores the formation of the dynamic capability path and its influence on marketing performance from the innovative enterprise culture perspective. A theoretical model of relationship of dynamic capabilities and marketing performance was built. Then the data of samples in Xinjiang's 37 forestry enterprises was collected to test theoretical model. Statistics results showed that the theoretical model was tested on the whole,while differences took place among different variable effect paths. That is,both dynamic capabilities and innovative enterprise culture has a positive influence on marketing performance,and dynamic capabilities played a partial mediate role between the relationship of innovative enterprise culture and marketing performance.

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