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Position: Home > Articles > 山西"农谷"品牌建设研究 Journal of Hebei Agricultural Sciences 2019 (4) 18-21

山西"农谷"品牌建设研究

作  者:
雷焕贵
单  位:
山西农业大学公共管理学院
关键词:
太谷县;山西农谷;品牌建设
摘  要:
山西"农谷"是山西省委省政府立足实际、着眼"三农"做出的战略部署.2019年对山西省太谷县3镇6乡实地走访,对182位被访者进行问卷调研,调研内容包括山西"农谷"品牌的了解程度、了解渠道与评价等方面,得到以下结论:山西"农谷"品牌宣传推广不到位,被访者对该品牌的认知度较低;缺乏品牌的广度和深度建设.并提出完善顶层设计与政策架构,加强"农谷"品牌定位与创新的对策.
作  者:
LEI Huan-gui;College of Public Management,Shanxi Agricultural University;
关键词:
Taigu;;Agricultural Valley in Shanxi;;Brand construction
摘  要:
The brand of Agricultural Valley in Shanxi is the strategic deployment by Shanxi Provincial Party Committee and government based on reality with an eye to agriculture, countryside and farmers. Three towns and six counties were visited,and the understanding degree and channels,and evaluation to Agricultural Valley were investigated by the questionnaire survey. The results showed that brand promotion of Agricultural Valley was inadequate,the respondents' understanding degree to this brand was low,and the brand breadth and depth construction was lack. The countermeasures were put forward including perfecting top-level design and policy framework,and strengthening the brand positioning and innovation.

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