Position: Home > Articles > The Change of Social Material Life in Shanghai in the Early Years of the Republic of China is Seen from the Advertisement of Shun Pao——A Case Study from 1912 to 1919
Journal of Xinyang Agriculture and Forestry University
2018
(4)
99-102
从《申报》广告看民初上海社会物质生活变迁——以1912—1919年为例
作 者：
喻筱程
单 位：
贵州师范大学历史与政治学院
关键词：
《申报》广告;民国初期;上海;物质生活
摘 要：
《申报》作为中国近代发行时间最长、影响最为广泛的商业性报纸,其历史研究价值不言而喻。作为一份商业性报纸,其主要收益来源于广告。民国时期的《申报》广告内容覆盖广泛,是窥探当时上海社会文化与经济发展的有力史料。本文以民国初期《申报》广告为切入点,对近代上海社会物质生活由封建传统向现代化演变的过程进行研究,透视《申报》广告对近代上海社会物质生活变迁的引导与推动作用。
译 名：
The Change of Social Material Life in Shanghai in the Early Years of the Republic of China is Seen from the Advertisement of Shun Pao——A Case Study from 1912 to 1919
作 者：
YU Xiao-cheng;College of History and Politics,Guizhou Normal University;
单 位：
YU Xiao-cheng%College of History and Politics,Guizhou Normal University
关键词：
advertisement of Shun Pao;;early Republic of China;;Shanghai;;material life
摘 要：
As the commercial newspaper with the longest circulation time and the most extensive influence in modern China,the historical research value of Shun Paois self-evident.As a commercial newspaper,its main revenue comes from advertising.In the period of the Republic of China,the advertisement of Shun Pao covered a wide range of contents,which was a powerful historical data for probing into the social,cultural and economic development of Shanghai at that time.Based on the advertising of Shun Pao in the early period of the republic of China,this paper studies the evolution of social life in modern Shanghai from feudal tradition to modernization,and looks into the guiding and promoting role of Shun Pao's advertising in the transformation of social life in modern Shanghai.
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