Position: Home > Articles > Cultivation and Propagation of Urban Garden Science Popularization Brand Called "Two-meter Balcony,Planting Future"
Modern Agricultural Science and Technology
2018
(22)
80-81
“两米阳台,栽种未来”都市菜园科普品牌培育与传播
作 者：
秦晓霜;谭耀文;刘峰;陈胜文;何国平;谢国平
单 位：
广州市农业科学研究院
关键词：
两米阳台,栽种未来;都市菜园;科普品牌;培育;传播
摘 要：
结合广州市社会、经济、文化及蔬菜产业特色,本文介绍了"两米阳台,栽种未来"都市菜园科普品牌的培育理念,通过商标、专利、样板展示、教学课程等形式塑造品牌,通过各种科普活动、微信、报刊、电视等方式传播品牌。在品牌的培育与传播过程中服务了科普对象,激发其对相关学科的兴趣,并对未来都市菜园的发展进行了展望。
译 名：
Cultivation and Propagation of Urban Garden Science Popularization Brand Called "Two-meter Balcony,Planting Future"
作 者：
QIN Xiao-shuang;TAN Yao-wen;LIU Feng;CHEN Sheng-wen;HE Guo-ping;XIE Guo-ping;Guangzhou Academy of Agricultural Sciences;
关键词：
"two-meter balcony,planting future";;urban garden;;science popularization brand;;cultivation;;propagation
摘 要：
Under the background of the social,economic,cultural and vegetable industry characteristics of Guangzhou City,the concept of urban garden science popularization brand called "two-meter balcony planting future" was introduced in this article.The science popularization brand was created by trademark registering,patent application,demonstration,and the teaching courses.The science popularization brand was propagated by a series of science popularization activities,wechat,newspapers,periodicals and TV.In the process of brand cultivation and propagation,the interests of audiences were stimulated.Finally,the future development of urban garden was also prospected.
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"两米阳台,栽种未来"都市菜园科普品牌培育与传播 [秦晓霜, 谭耀文, 刘峰, 陈胜文, 何国平, 谢国平] 现代农业科技 2018 (22) 80-81
