当前位置: 首页 > 文章 > 基于微博的图书馆营销“微力” 农业图书情报学报 2014,26 (6) 76-78
Position: Home > Articles > Micro-impact of Library Marketing based on the Mmicroblog Journal of Library and Information Science in Agriculture 2014,26 (6) 76-78

基于微博的图书馆营销“微力”

作  者:
陈建红;周慧春
单  位:
广西图书馆
关键词:
微博;微博营销;公共图书馆
摘  要:
分析了微博营销价值,提出利用微博功能开展图书馆营销,从图书馆信息发布、读者互动、民情监测及内容选择4方面进行了探讨。
译  名:
Micro-impact of Library Marketing based on the Mmicroblog
作  者:
CHEN Jian-hong;ZHOU Hui-chun;Guangxi Library;
关键词:
Microblog;;Microblog maketing;;Public library
摘  要:
The paper analyzes the marketing value of the mircoblog, discusses some function about the library microblog and focusing on four aspects such as information issue, interactive chat of users and library, opinion monitoring as well as contents issue on the microblog.

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