Position: Home > Articles > Research On The Promotion Strategy Of Country Flower Tourism Products Based On Experience Economy
2020
(2)
29-32
基于体验经济的乡村花卉旅游产品提升策略研究
作 者：
叶玲玲
单 位：
杭州鲁能城置地有限公司
关键词：
乡村花卉旅游;体验经济;旅游产品提升;满意度
摘 要：
旅游从诞生之初就具备了体验经济的属性,而创造独特的、难忘的、新奇的旅游体验,让旅游者在旅行过程中获得多层次需求的满足成为旅游企业努力的方向。在体验经济时代背景下,针对乡村花卉旅游市场,了解游客市场需求,发挥资源优势,转变运营思路,对原有的花卉旅游产品进行提升和创新是目前值得思考研究的课题。根据模型提出乡村花卉旅游产品的提升策略,主要是针对存在的问题提出相应的解决方案,结合理论给出系统的产品建议,同时也提出了政府、企业、乡村、人才培养等方面保障建议以促进花卉旅游的可持续发展。
译 名：
Research On The Promotion Strategy Of Country Flower Tourism Products Based On Experience Economy
作 者：
YE Lingling;Hangzhou luneng city land co.,LTD;
关键词：
country flower tourism;;experience economy;;tourism product promotion;;satisfaction
摘 要：
Tourism has the attributes of experience economy from the beginning of its birth, and creating unique, memorable and novel tourism experience, so that tourists in the process of travel to obtain multi-level demand to meet the direction of tourism enterprises. Under the background of the era of experience economy, it is worth thinking and researching at present to understand the market demand of tourists, give play to the advantages of resources, change the operation ideas, and improve and innovate the original flower tourism products for the rural flower tourism market. According to the model, the promotion strategy of rural flower tourism products is put forward, mainly aiming at the existing problems, the corresponding solutions are proposed, combined with the theory to give systematic product Suggestions, at the same time, the government,enterprises, villages, talent training and other aspects of guarantee Suggestions to promote the sustainable development of flower tourism.
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