Position: Home > Articles > The Consumption Cognition and Behavior of Beijing White-collars for Health Care Food
Food and Nutrition in China
2018
(03)
44-49
北京白领人群对于保健食品的认知与消费行为分析
作 者：
董笑晨;郭斐;曲锴锐;荣怡;于明璐;卞祺
单 位：
中国科学院心理研究所;老年营养食品研究北京市工程实验室;中粮营养健康研究院有限公司
关键词：
北京白领人群;保健食品;消费认知;消费行为
摘 要：
保健食品产业是我国食品产业中发展较快的门类之一,也是国家食品产业规划中的重点行业。白领作为保健食品的重要消费群体,其消费特征值得关注和研究。本文从北京地区的白领人群对于保健食品的认知与行为两个层面来考察其消费特点,分析了目前保健食品市场存在的问题,并从产品研发、市场研究、宣传方式和销售渠道等方面提出了相应的建议。
译 名：
The Consumption Cognition and Behavior of Beijing White-collars for Health Care Food
作 者：
DONG Xiao-chen;GUO Fei;QU Kai-rui;RONG Yi;YU Ming-lu;BIAN Qi;Nutrition and Health Research Institute,COFCO;Beijing Key Laboratory of Nutrition &Health and Food Safety;Beijing Engineering Laboratory for Geriatric Nutrition Food Research;Institute of Psychology,Chinese Academy of Science;
关键词：
Beijing white-collars;;health care food;;consumption cognition;;consumer behavior
摘 要：
The health care food industry is one of the fastest growing food industries in China,which is also the key industry in the national food industry planning. Since the white-collar crowd is an important part of the consumer groups of health care food,their consumption characteristics deserve attention and research. This paper analyzed the consumption characteristics of the white-collars from two aspects including cognition and behavior of the health care food,and pointed out the previous problems of the market. Based on the analysis results,this paper made relative recommendations on product R&D,market research,product promotion and production marketing.
导出引用
计量
文章访问数: 3
HTML全文浏览量: 0
PDF下载量: 0
所属期刊
