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嘉禾县发展乡村旅游的SWOT分析

作  者:
杨琼;陈娟
单  位:
湖南星星国旅国际旅行社有限责任公司;湖南现代物流职业技术学院
关键词:
乡村旅游;SWOT分析;嘉禾县
摘  要:
嘉禾县隶属湖南郴州,旅游资源较为薄弱,旅游发展相对落后。运用SWOT分析法,全面剖析嘉禾县发展乡村旅游本身所具备的优势与劣势,以及它身处环境所面临的机遇和威胁。在此基础上,提出以特色为切入点、挖掘地域文化内涵、加快旅游信息服务平台建设、发展特色餐饮产业、加强区域旅游合作等建议,以期为嘉禾旅游产品的开发指明方向。
译  名:
SWOT Analysis of Rural Tourism Development in Jiahe
作  者:
YANG Qiong;CHEN Juan;Hunan Vocational College of Modern Logistics;Hunan Star National and International Travel Co., Ltd.;
关键词:
rural tourism;;SWOT analysis;;Jiahe
摘  要:
Tourism resources were weak in Jiahe, Chenzhou Hunan, and tourism development was relatively backward. SWOT analysis was used to comprehensively evaluate the strength and weakness, opportunities and threats of rural tourism development in Jiahe. And then some suggestions were put forward to indicate the development direction for the tourism products exploitation in Jiahe, focusing on local characteristics and regional culture connotation, constructing information servise platform, developing characteristic catring industry, and strengthening regional tourism cooperation.

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