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Position: Home > Articles > The Study on Present Situation and Countermeasure of Apple Export in Xinjiang——Based on the Comparison with Shandong Province Forestry Economics 2016 (11) 60-62

新疆苹果出口现状及对策——基于和山东省的比较

作  者：
刘金爱;郭德明;高栾;于丹
单  位：
青岛农业大学
关键词：
新疆;苹果出口;现状;对策
摘  要：
近年来,新疆苹果无论是出口数量上,还是出口金额上都无法和山东相比,总体呈现出先递增后快速递减的趋势,出口价格和山东相比具有一定的优势,但品牌竞争优势严重不足,出口国别不尽合理,缺乏龙头种植和出口企业。应该采取一定措施加以解决。具体为:扩大种植和出口基地,促进苹果的出口;培育龙头企业,实施规模化种植;积极开拓国际市场,促进出口多元化;打造名牌,提升苹果品牌价值。
译  名：
The Study on Present Situation and Countermeasure of Apple Export in Xinjiang——Based on the Comparison with Shandong Province
作  者：
Liu Jinai;Guo Deming;Gao Luan;Yu Dan;Qingdao Agricultural University;
关键词：
Xinjiang;;apple export;;present situation;;countermeasure
摘  要：
In recent years, both export quantity and export amount of Xinjiang apple are unable to compete with those of Shandong province. The overall trend shows the increase, then rapid decline. The export price has certain competitive advantage compared with that of Shandong province. However, the brand competitive edge is seriously insufficient, the export country is not reasonable, furthermore, it is lack of leading planting and export enterprise of apple. Some measures should be taken to solve these problems. First of all, to expand the planting and export base so as to promote the apple export;in the second, to cultivate leading company and carry out large-scale planting;in the third, to actively explore international market and to promote apple export diversification;in the end, to create well-known brand and increase the brand value of apple in Xinjiang.

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